Advertising HW: KFC Global brand website assignment
February 19th, 2023
Individually, select a global brand that has localized country websites (Use KFC in this case)Visit 4 websites of different countries of your brandObserve and compare—What are the similarities & differences in products, visuals, appeals, target consumers, and what elements (logo, packaging, slogan, etc) are customized or standardized?Explain why the brand has to or ought to standardize and localize what elements Please use the keywords from the attached powerpoint to explain in the paperWrite a two-page report – 1.5 spacing
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