Posted: August 17th, 2022

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Instruction: The purpose of the discussion question is to allow you to demonstrate your understanding of the unit’s key learning points and how you might apply them in given situation. Participating in the discussion question forum provides you with an opportunity to compare your ideas to ideas from others in your class.

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Respond to the following discussion question. To earn full credit, post a response of 150 words that includes at least 1 APA citation and the associated reference; post a substantive response to at least 2 class members.

The MEAL format for paragraphs includes one sentence for each of the following: Main idea, Evidence with citation, Argument or Analysis with citation, Last or cLosing sentence.


Two different approaches for measuring a firm’s competitive advantage are discussed in the text. Explain each approach, the differences between the two, and their individual advantages and limitations. Include a brief argument for the approach you think is most effective and why? 150 words

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Activity #4: Submission

Write a 3 to 5 page paper (750 to 1200 words, not including the cover page and reference page) in APA format in response to the prompts below. Please click here to view the criteria by which you will be assessed for the achievement of the CLO for this unit. Please use this APA Sample provided in Unit 1 to complete your assignment.  You need to integrate your thoughts about the assignment into one long essay that is well-organized and cohesive.

For this case study you may select a company of your own choosing from the pharmaceutical or textile industries. You may use this company for several exercises during the course if you so choose. Conduct additional research in the LIRN so that you have a total of 2 references. Respond to the following questions:

a.    Examine the corporate Web site for your selected company and determine if the strategies pursued by this firm were emergent, deliberate, or both emergent and deliberate. Justify your answer with facts from the Web site.

b.   Perform a five forces analysis on your selected industry (Figure 2.3 Page 34).

c.   Explain how you would use the VRIO framework to construct the cash-flow analysis that is a part of any present-value calculation

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