Homework

For the past few weeks, we have identified marketing techniques, personal branding and created a SWOT Analysis. Now it’s time to use all of these concepts in a “real world” scenario.Please develop a marketing plan for a healthcare facility that was recently cited by the OIG (Office of Inspector General), or has been investigated by a journalist (eg., newspaper article, journal). The marketing plan must include a cover page, reference page and must be completed using Microsoft PowerPoint.Please answer the following items in your marketing plan:Organizational Summary – Explain why the company is in troubleAnalysis of the External Environment – (Public perception, economy)Threats and Opportunities                                                          Marketing Goals and Objectives                                    The Target MarketCompetition – List possible competitors                                               Marketing Strategy                                                           Action Programs (Marketing tactics)                        Budgets – How much money do you think this would cost?  Just guess on this!!!