Posted: August 7th, 2022

Marketing plan

 

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During this course we will review the key concepts to successfully develop a marketing plan.  You will apply these concepts to a program, product or service of a company of your choosing (KIA is my chosen company).  You will use the same company and product and service for all milestone papers.  Once your professor has approved your product/service and company, describe the following in paragraph form:

  • Provide an overall summary of the company and the product/service offerings.
  • What is the product or service you will redefine or introduce as new? 
  • Why is it a good time for the company to explore this opportunity now?   
  • What are the short term and long term goals?
  • Does this product or service support the company Mission, Vision and Core Values.  (Yes/No and why?  Be sure to include the company mission and vision statements in your response).
  • *What are the risks/benefits of introducing this product/service? 

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