Variables Into Knowledge
Prior to beginning work on this assignment, read Chapters 1 and 2 of your textbook (attached).
Imagine that you are hired as a data analyst for a bank. The bank would like to learn more about its customers’ spending and banking habits to identify areas of improvement. You have been asked to review the bank’s income statements over the last 5 years and identify trends that will allow them to better understand their customers.
Download your chosen bank’s annual income statements from the last 5 years (data attached).
Identify three variables or categories that the bank may be interested in further researching, such as sales or revenue. Using these three variables or categories, build a frequency table, a bar chart, and a pie chart using Excel. Using the same three variables in each table and chart, so the same data will be displayed in three different formats.
After creating the three tables, which of the tables and charts do you find most useful for communicating information about the bank’s customers? Write a briefcase report summarizing your analysis and results.
In your paper,
- Identify three variables in the income statements that the bank may be interested in further researching to learn more about its customers.
- Develop a frequency table, a bar chart, and a pie chart using variables in the income statements for your bank.
- Analyze the table and charts to find the most useful information for communicating information about the bank’s customers.
- Summarize your analysis and results, including how the charts were useful in your research.
The Turning Variables Into Knowledge paper
- Must be 2-3 double-spaced pages in length (not including title and references pages, charts or tables), and formatted according to APA style.
- Must include a separate title page with the following:
- Must utilize academic voice.
- Must include an introduction and conclusion paragraph. Your introduction paragraph needs to end with a clear thesis statement that indicates the purpose of your paper.
- Must cite the information found in the Mergent database (attached data).
- Must document any information used from sources in APA style.
- Must include a separate reference page that is formatted according to APA style.
