Factors that Affect Marketing
Reference:Pew Research Center’s Journalism Project. (2013). The state of the news media 2013. Retrieved from http://stateofthemedia.org/2013/newspapers-stabilizin-but-still-threatened/newspapers-by-the-numbers/In this activity, you will examine one of the factors affecting marketing and strategy. Why does it benefit marketing? Why does it hinder marketing? Create a short presentation (3-5 minutes) about one factor affecting marketing and strategy. Using the first letter of your last name, use the factor identified below:G-L: globalIn your short presentation, include the following:A definition of your factorReasons the factor benefits and/or hinders marketing and strategyAn example of the factor benefiting and/or hindering marketing and strategyAssume that your audience is new to this factor and concept. Your short presentation can take the form of a news report, a blog, website, wikispace, PowerPoint presentation (with audio), podcast, and so on. Remember, you are in a marketing course, so be creative; think about incorporating images, graphs, and tables, when appropriate. If you are unsure about a format, check with your instructor.When responding to other students’ initial post, choose a different factor than the one you presented.Things to Remember!Post your presentation on the discussion board, including the title of your presentation in the subject line of your discussion thread.Be sure to review your writing for grammar and spelling before posting.