See attachment for paper DENNISWRIGHT?
FOR REFERENCE, ONLYTopic 1: Fundraising event in New OrleansTopic 1: Identify the marketing tools (see attached below) needed to promote the following event:A major celebrity is hosting a fundraising event for Haiti’s homeless population to be held in New Orleans 1 year from now. He is planning a sit-down dinner in the French Quarter for upwards of 1000 people. The event will cover 2 city blocks along Bourbon Street, which will be cordoned off for the event. Cocktails and music start at 6 p.m. and the dinner event continues until 2 a.m. A silent auction will be held and there have been sponsorships from a major cosmetics firm and a U.S. automobile company in support of this effort. There are several Hollywood celebrities who are ongoing supporters who will attend along with their friends. A number of Creole chefs are coming to provide food, and the entertainment is a Haitian band that plays regularly in New Orleans, a jazz band, a marimba band, and a steel band. Tickets start at $500 per ticket. The two corporate sponsors have hired your firm to market and promote this event.ChecklistWhat marketing tools will you use to promote this multi-cultural event?For this event, I would start with company websites and billboards. Since the event is a year away, I want something with a long-lasting effect. I would also send newsletters out to different organizations to solicit donations or any service they could offer.Who are your target customers?I would look for major companies as my target customers. This would be a great community support type event for the organizations to reap benefits. My next targets would be more of the filthy rich to donate and buy the expensive meal. Also, a silent auction has been planned for this event so we need more celebrities to attend.What is the best approach in terms of marketing to these customers? Why?I feel the best approach is to discuss all the benefits of attending. I would talk about the Haiti situation and how they desperately need our support. I would then follow up with multiple cultural experiences available. Then discuss the chefs and possibly their resume’s.