Business/SWOTT D/B
400-600 words in APA format, with intext citations and reference page. (Strict APA formatting required) Read this article (http://www.businessinsider.com/mcdonalds-unveils-turnaround-strategy-2015-4) on these changes within this franchise, and conduct a brief SWOTT analysis based on these new changes that includes the following:Strengths: The internal and external characteristics of a company that are stronger than its competitorsWeaknesses: The internal and external characteristics of a company that are weaker than its competitorsOpportunities: The issues internal and external to a company that can affect the company and its competitors in a favorable wayThreats: The issues internal and external to a company that can affect the company and its competitors in an unfavorable wayTrends: The internal and external patterns in the organization, market, or industry Part 2 Provide an argument against the ability of a fast-food franchise to succeed with these strategies. provide research that supports your assertions.