Discussion
August 8th, 2022
Your initial discussion thread is due on Day 3 (Thursday) and you have until Day 7 (Monday) to respond to your classmates. Your grade will reflect both the quality of your initial post and the depth of your responses. Refer to the Discussion Forum Grading Rubric under the Settings icon above for guidance on how your discussion will be evaluated.
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Pizza Pricing Strategies [WLO: 1] [CLO: 3]
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Prior to beginning work on this discussion forum,
Read
- Week 3 Lecture
- Chapter 5 of the course text, Principles of Marketing
This week, you learned about the three core pricing strategies: penetration, neutral, and skim. In this interactive activity, you’re going to briefly recap the three pricing strategies, use them to classify the major pizza chains based on exploring the online ordering process, and then answer a few related questions. So let’s dig in!
