Discussion

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March 24th, 2022

Answer the questions found at the end of the Case: Tommy Hilfiger at the opening of Chapter 17 in your textbook. Support your answer with at least one credible, recent source in addition to the course textbook. Your initial response should be 200 to 300 words.

Case: Tommy Hilfiger

Question 17-1: The chapter explains five international marketing orientations. Which one most applies to Tommy Hilfiger? Explain why.

Question 17-2: The chapter explains five elements in the marketing mix (product, price, promotion, brand, and distribution). In which of these have Tommy Hilfiger’s operating practices been the most standardized globally? Explain why this has been possible and desirable (Daniels, Radebaugh, & Sullivan, 2018, Chapter 17).

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