Discussion post based on marketing
February 19th, 2023
A consumer product is bought to satisfy an individual’s personal wants/needs. Although there are several ways to classify them, the most popular approach includes these four types: convenience products, shopping products, specialty products, and unsought products. Review the descriptions of these types in your eText. Name products you have purchased recently that represent each consumer product type. Give AT LEAST one example for each of the four types. What made them that type for you?
