External Factor Analysis (EFAS)

Using the information from DISNEY SWOT, create an external factor analysis (EFAS) table for DISNEY. Use Microsoft Word, or a similar program, to create your table. It should have five columns. The first column heading should be titled External Factors, the second column should be titled Weight, the third column should be titled Rating, the fourth column should be titled Weighted Score, and the fifth column should be titled Comments. 

1. In the External Factors      column, list at least six opportunities in DISNEY. Underneath the      opportunities, list at least six threats in DISNEY.
2. In the Weight column, assign      an importance factor to each of these issues. It is important to note that      whenever working with weighted averages, the weight column should always      total 1.0, or 100%, regardless of how many factors are included in the      EFAS analysis. It is up to the analyst to decide how much weight each      individual external factor is assigned based on the probable impact on a      particular company’s current strategic position. The higher the weight,      the more important the factor to the current and future success of the      company. An important factor may have a weight of 0.5 (50%), while a less      important factor may have a weight of .05 (5%). When all is finished,      however, all factor weights should total 1.0, or 100%. You may not be      privy to the exact information for this company, so in some cases you will      need to use your best judgment. (You will justify your weighting in column      five.)
3. In the Rating column, assign      a rating factor from 5.0-1.0 (5.0 is outstanding; 1.0 is poor). These      ratings are based on the company’s response to that particular factor. It      is your judgment call on how the company is currently dealing with each      specific factor. Once again, you may need to make an estimate in this area      if you are not privy to all of the information. (You will justify your      weighting in column five.)
4. In the Weighted Score column,      multiply the weight from column 2 by the rating in column 3 to get the      factor’s weighted score.
5. In the Comments column,      explain why a particular factor was selected and how its weight and rating      were estimated.
6. At the bottom of column 4,      add the weighted scores for the external factors. Is the company doing      better or worse than others in the same industry? Complete this answer      underneath your table.

Format your assignment using APA Style. Use your own words, and include citations and references as needed to avoid plagiarism.