Harley Davidson Case Study

To support your work, use your course and text readings (Hitt, M.,Ireland, R., and Hoskisson, R. (2011). Strategic Management: Competitiveness and Globalization. [Vital Source digital version]. Mason, OH: South-Western Cengage Learning.) and also use outside sources. As in all assignments, cite your sources in your work and provide references for the citations in APA format.  Must be plagiarism free.Case Study: Harley Davidson (HD)Read the case study located on page 176 of the section titled Case Studies in your textbook (listed above) and prepare a 7- to 10-page report in a Microsoft Word document, based on the following situation:You have been asked to consult with Harley Davidson (HD) on three major strategic issues. In preparation of making recommendations for those issues. You should write a report  that addresses the following key strategic issues:Discuss the interaction among the economic, political, sociocultural, and technological sectors of the business environment to identify opportunities and threats.Summarize HD’s current strengths, weaknesses, opportunities, and threats (SWOT).Appraise the effects of  HD’s size, speed of strategic decision making and implemetation, innovation, and quality on their ability to take competitive action.What has HD’s corporate-level strategy been historically? Be sure to justify your answer with examples.Explain how this strategy will stand up against the competition and conditions in the industry.Would following an acquisition or merger strategy be a good idea?  Why or why not?  If you were to recommend pursuing an acquisition, what problems would you advise HD to watch out for?Discuss the uncertainties and risks of doing business in different regions throughout the world.Would HD be wise to pursue a cooperative strategy?  If so, which type of cooperative strategy would be best, why would it be best, and with whom should HD pursue this strategy?  If a cooperative strategy is not a good idea for HD explain why not.Based upon your analysis, provide Harley Davidson with your recommendations related to their three major issues:Harley Davidson products are viewed as leisure items rather than necessities.  How should HD push sales in a down economy?  Should (or can) HD market their products as something other than leisure items?HD’s target market is difficult to manage.  In recent years HD has attempted to broaden its age 29-55 male market by including younger riders and women.  Is this the correct target market for HD?  If so, should marketing be segmented?  How?  Would marketing to different segments water down HD’s image?HD’s product demand is difficult to manage.  Recently overseas competition has refocused their product lines from the low end of the market to the more median price range.  As they did this, they also broadened their product lines.  How should HD manage their products?  Should HD have a product line to meet the needs of the entire market or should they focus on one area of the market?  If they follow a market focus strategy, what should their new target market be?Support your responses with examples.Cite any sources in APA format.Use the following APA Level Headings and Helpful Hints Be sure to provide your introduction and conclusion…  below are the headings which reflect the grading rubric in the assignmentGeneral Business Environment · Discuss the interaction among the economic, political, sociocultural, and technological sectors of the business environment to identify opportunities and threats. SWOT Analysis · Summarize HD’s current strengths, weaknesses, opportunities, and threats (SWOT). Ability to Take Competitive Action · Appraise the effects of HD’s size, speed of strategic decision making and implemetation, innovation, and quality on their ability to take competitive action. Corporate-Level Strategy · What has HD’s corporate-level strategy been historically? Be sure to justify your answer with examples. Strength of Corporate-Level Strategy · Explain how this strategy will stand up against the competition and conditions in the industry. Acquisition or Merger Strategy · Would following an acquisition or merger strategy be a good idea? Why or why not? If you were to recommend pursuing an acquisition, what problems would you advise HD to watch out for? Uncertainties and Risks of Internationalization · Discuss the uncertainties and risks of doing business in different regions throughout the world. Pursuing a Cooperative Strategy · Would HD be wise to pursue a cooperative strategy? If so, which type of cooperative strategy would be best, why would it be best, and with whom should HD pursue this strategy? If a cooperative strategy is not a good idea for HD explain why not. Recommendations for Harley Davidson (copying questions in this section is acceptable/recommended) (Be sure your recommendations reflect the amount of points awarded in this paper – 30% – My suggestion is not to spend all your energy on the first 70% and then run out of steam at the end – Pace yourself as the recommendations since they are heavily weighted need to be more than a short paragraph)1. Harley Davidson products are viewed as leisure items rather than necessities. How should HD push sales in a down economy? Should (or can) HD market their products as something other than leisure items? 2. HD’s target market is difficult to manage. In recent years HD has attempted to broaden its age 29-55 male market by including younger riders and women. Is this the correct target market for HD? If so, should marketing be segmented? How? Would marketing to different segments water down HD’s image? 3. HD’s product demand is difficult to manage. Recently overseas competition has refocused their product lines from the low end of the market to the more median price range. As they did this, they also broadened their product lines. How should HD manage their products? Should HD have a product line to meet the needs of the entire market or should they focus on one area of the market? If they follow a market focus strategy, what should their new target market be? Some additional helpful suggestions…If it were me approaching this assignment, I might start with a generic description of the concepts involved and then apply it to the case. For example, to address the first section of the paper I might describe what the business general environment is. I might even explain why it is important a company understand and monitor its general environment. (ALL of this is in your text…go to the search space and type in general environment!) Of course you will paraphrase what you find and not quote and you will want to provide an intext citation since it is information from another source. You can take the same approach with each section of this paper. It will add depth to your analysis, provide academic strength (and help with meeting the page length requirement). No fluff to fill in spaces, just good relevant academic background to the concepts. Hope this helps…. Submission DetailsThe Rubric for this assignment is attachedAssignment 2 Grading CriteriaMaximum PointsDiscussed the interaction among the economic, political, sociocultural, and technological sectors of the business environment.10Summarized Harley Davidson’s current strengths, weaknesses, opportunities, and threats.10Characterized important industry and resource factors and trends. Assessed the internal environment of HD to determine core competencies based on resources and capabilities.10Appraised the effects of HD’s size, speed of strategic decision making and implementation, innovation, and quality on their ability to take competitive action.10Summarized what HD’s corporate-level strategy has been historically and justified answer with examples.10Explained how this strategy will stand up against the competition and conditions in the industry.10Examined whether following an acquisition or merger strategy would be a good idea and identified potential problems to watch for if an acquisition strategy was pursued.10Discussed the uncertainties and risks of doing business in different regions throughout the world.10Discussed whether HD would be wise to pursue a cooperative strategy. Also identified the type of cooperative strategy that would be best, explained why would it be best, and suggested with whom HD should pursue this strategy? If a cooperative strategy was not a good idea for HD, explained why not.10Provided a well-reasoned, well-justified recommendation for HD’s first issue:Harley Davidson products are viewed as leisure items rather than necessities. How should HD push sales in a down economy? Should (or can) HD market their products as something other than leisure items?10Provided a well-reasoned, well-justified recommendation for HD’s second issue:HD’s target market is difficult to manage. In recent years HD has attempted to broaden its age 29-55 male market by including younger riders and women. Is this the correct target market for HD? If so, should marketing be segmented? How? Would marketing to different segments water down HD’s image?20Provided a well-reasoned, well-justified recommendation for HD’s third issue:HD’s product demand is difficult to manage. Recently overseas competition has refocused their product lines from the low end of the market to the more median price range. As they did this, they also broadened their product lines. How should HD manage their products? Should HD have a product line to meet the needs of the entire market or should they focus on one area of the market? If they follow a market focus strategy, what should their new target market be?10APA components15Written Components.15Total:160

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
$0.00
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Mules
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
Testimonials
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
Business Studies
Great paper thanks!
Customer 452543, January 23rd, 2023
Political science
Thank you!
Customer 452701, February 12th, 2023
Finance
Thank you very much!! I should definitely pass my class now. I appreciate you!!
Customer 452591, June 18th, 2022
Psychology
Thank you. I will forward critique once I receive it.
Customer 452467, July 25th, 2020
Technology
Thank you for your work
Customer 452551, October 22nd, 2021
Political science
I like the way it is organized, summarizes the main point, and compare the two articles. Thank you!
Customer 452701, February 12th, 2023
Psychology
I requested a revision and it was returned in less than 24 hours. Great job!
Customer 452467, November 15th, 2020
Accounting
Thank you for your help. I made a few minor adjustments to the paper but overall it was good.
Customer 452591, November 11th, 2021
Education
Thank you so much, Reaserch writer. you are so helpfull. I appreciate all the hard works. See you.
Customer 452701, February 12th, 2023
11,595
Customer reviews in total
96%
Current satisfaction rate
3 pages
Average paper length
37%
Customers referred by a friend
OUR GIFT TO YOU
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Show more
<