IB315 Unit 7 Research Project

 Business Plan Requirements

Business Plan       Pages       Section Header          Summary 

Part I                        1                 Purpose                      Why has the plan been written?

Part II                        1                 Table of Contents        Table of contents

Part III                       1                Executive Summary     This is short and concise. It covers the principal     points of the report, and is prepared after the plan has been written.  

Part IV                      ≥7                 Introduction               Introduction – what product and foreign country did you select and why  

                                                     Situational Analysis    Describe the product to be exported. Present a brief history of the country as it relates to its origins and trade history                                                     

                                                     Cultural Overview        The norms, practices, social structure, etc. that   may aid (or hinder) the reception of your product

Consumer attitudes toward product

Educational levels; ability to comprehend instructions, ability to use product

Languages; labels, instructions

Political Environment

An overview of the governance structure of the country along with any legal-political forces

Certain required or prohibited features 

Label and packing requirements

Export Marketing Plan

Long and short-term goals, characteristics of an ideal target market for your product given the country selected, market screening

Economic Decelopment

How developed the country is, and how this will influence the success of your product

Purchasing power

Wages

Infrastructure

SummarySummary

Part V                  2 pages                     References

Note: For further details regarding the components of your Export Business Plan, please see pages 468-469 of your textbook.

Formatting Requirements

• Your paper must be in APA format to include:
  • The use of headings and subheadings
  • Times New Roman 12-point font
  • 1 inch margins
  • Paragraphs with a minimum of at least 5 sentences
  • The first line of each paragraph should be indented 1/2 inch
• Anything less than the content length stated above is not sufficient coverage of content and will result in a substantial reduction in grade.
  • At least one to two reference (or works cited) pages.
  • References must be no older than 5 years.