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Your essay should answer the following questions.What is the position in each passage?What evidence or reasons are given in support of each position?Which position is more convincing and why?General Education Assessment AssignmentPurpose: Assessment of Critical ThinkingEssay Directions:Please read the passages below that present the pros and cons on the contemporary topic of Restricting Advertising of Alcoholic Beverages.Then answer the following questions by writing several paragraphs (a minimum of 500 words, typed, double spaced/12 point font) that analyze the pro or con position or both. Include your name and section number on a separate title page. Your essay should be typed, about two pages (500 word minimum), double-spaced – 12 pt font.Pro: Alcoholic Beverage Advertising Should Be RestrictedAlcohol-industry representatives often cite the incompleteness of the research record on alcohol advertising as proof that alcohol promotion has no impact on consumption. However, to clarify the impact of promotional efforts—efforts on which the industry spends $2 billion annually—independent researchers have begun to frame questions and pursue studies on the relationship between alcohol advertising and behavior and health. Although more research is needed, there is strong scientific evidence that the effects of alcohol advertising, like the effects of tobacco advertising, are not limited to brand selection by adults. Research conducted by Joel W. Grube and Lawrence Wallack suggests that awareness of TV beer commercials leads to favorable beliefs about drinking in children 10 to 12 years old and increases their intention to drink as adults. Henry Saffer compared motor-vehicle deaths with quarterly measures for broadcast advertising in 75 media markets over a three-year period. He concluded that a ban on broadcast alcohol advertising would save 2,000 to 3,000 people annually from death due to alcohol-related motor-vehicle crashes.Leiber, Laurie. “Alcoholic Beverage Advertising Should Be Restricted.” Contemporary Issues Companion: Teen Alcoholism. Ed. Laura K. Egendorf. San Diego: Greenhaven Press, 2001. Opposing Viewpoints Resource Center. Gale. CCLA, Hillsborough Comm College. 13 Apr. 2010
