Integrated Global Marketing Case Study

Activity ContextThis assignment helps you develop the skills to master the following course competencies:Apply theories, models, and practices of marketing.Integrate fundamental principles and application of marketing to address business problems.Develop innovative and sustainable solutions to strategic marketing challenges.Integrate marketing analyses into general business management planning and decision making.Communicate in a manner that is professional and consistent with expectations for members of the business.This assignment helps you develop the skills to master the following objectives:Analyze the fundamental principles of the marketing mix of a company or firm.Assess how technology adds value to the marketing process, including understanding market decision support system and customer relationship management (CRM) strategies.Analyze the segmentation processes of a company.Analyze the tools available for marketing communication and effectiveness of their usage in promoting a company.