Intro into Business Discussion
February 19th, 2023
DUE DATE SUN 12THNO PLAGIARISM1-2 PARAGRAPHS HOT TOPICPART 1Read this article, “In Sneaker Wars, It’s Also Curry (Under Armour) vs. James (Nike)” (you can also view the PDF here), on the use of celebrity endorsements in the competition between Nike and Under Armour. Think about a time when a celebrity endorsement influenced you to buy a product in the last five years. In the discussion thread, describe the following:The product and the celebrity endorsing itHow the endorsement influenced your decision to buy the productORIn the discussion thread, comment on whether or not you think celebrity endorsements are an effective marketing tool and why.