MKT 100 Quiz

Please answer the following questions by writing all the correct answers. You only have one whole hour to complete this test today. I can only pay $5.00 to 20 multiple questions. Please make sure to read my instruction before you send me a handshake. Do not waste my time because I am answering this questions myself so I am not entertaining no one except to those interested helping me answering this for $5.00 only. Thanks Question 1 Marketers who attempt to use reference-group influence in advertisements are most likely to succeed when messages indicate thatAnswer  people in a specific group buy the product and are highly satisfied by it. reference groups should be of little concern to the consumer. reference groups are “in” and everyone should belong to at least one. all products and brands are influenced by reference groups. people in a specific group have tried the product and dislike it.Question 2 Cognitive, affective, and behavioral are the three major components ofAnswer  self-concept. motives. lifestyles. consumer socialization. attitudes.Question 3 The three most widely recognized types of consumer problem solving are:Answer  limited problem solving, extended problem solving, and routinized response behavior. extended problem solving, enduring problem solving, and situational problem solving. planned problem solving, impulse buying, and limited problem solving. internal problem solving, external problem solving, situational behavior. responsive behavior, planned behavior, and impulsive problem solving.Question 4 In the process of perception, individuals receive sensations through sight, sound, taste, smell, and hearing. These sensations are calledAnswer  selective inputs. olfactory receptors. information inputs. perceptual motives. psychological influences.Question 5 In a buying center, purchasing agents or purchasing managers are also known asAnswer  gatekeepers. deciders. buyers. users. influencerQuestion 6 When a business is making its initial purchase of an item to be used to perform a new job, it is known as a ____ purchase.Answer  straight rebuy reciprocal delayed new-task modified rebuyQuestion 7 Compared with consumer goods, marketers aiming at business customersAnswer  do not need to select target markets. have an enormous amount of information available concerning potential customers. ave more difficulty in determining where their customers are located. are restricted in the types of promotion they can use. have more difficulty in estimating customers’ purchase potentials.Question 8 Inelastic demand in business markets refers to a situation whereAnswer  demand for a given product fluctuates very little over time. price increases or decreases will not significantly change demand for a given product. demand for a given product fluctuates significantly over time. demand for one product depends heavily on the demand for another product. supply for a given product cannot keep pace with the demand for it.Question 9 The purchase of products from a foreign source is calledAnswer  exporting. dumping. importing. licensing. venturing.Question 10 The Common Market of the Southern Cone (MERCOSUR) includes countries fromAnswer  Africa. Asia. Central America. South America. the Pacific Islands.Question 11 Many marketers claim that ____ will become the world’s largest market.Answer  Japan the United States China Thailand IndiaQuestion 12 A limit on the amount of goods an importing country will accept for certain product categories during a specified time period is called a(n)Answer  exchange control limit. embargo. quota. import tariff. balance limit.Question 13 ____ is a term that refers to the use of digital media to obtain opinions on the needs of potential markets.Answer  Opinion gathering Digital instruments Futurism Outsourcing CrowdsourcingQuestion 14 ____ are online users who do not participate in any digital online media.Answer  Collectors Spectators Inactives Creators CriticsQuestion 15 LinkedIn is a social networking site geared towardAnswer  Millennials. teenagers. singles. professionals. retired people.Question 16 Marketing strategists say businesses ____ consumers via social mediaAnswer  should connect to should avoid recommendations from should ignore the advice of should stay away from should controlQuestion 17 A(n) ____ is a concept, philosophy, or image.Answer  product good idea service issueQuestion 18 In marketing, family packaging meansAnswer  packaging products in a quantity suitable for use for an average-sized family. putting a set of related products all in the same package. making all of a company’s or product line’s packaging look similar. putting the same brand name on all a company’s products. designing and selling only products that are related.Question 19 Minerals, chemicals, timber, and agricultural products are consideredAnswer  process materials. accessory materials. MRO suppliescomponent parts. raw materials.Question 20 Although they become part of a larger product, ____ can often be easily identified and distinguished on the larger product.Answer  component parts accessory parts raw materials process materials MRO supplies

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