PAPER3

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April 12th, 2022

Read section 14,16,18,20,22,24,26,17 and write a 2-3 summary on the sections

Here are the sections

14 Are You Ready for a Chief Data Officer?
By Thomas C. Redman
16 Don’t Let Data Paralysis Stand between You and Your
Customers
By Harald Fanderl
18 Does Your Company Actually Need Data Visualization?
By Bill Shander
20 To Avoid the Customer Recency Trap, Listen to the Data
By Scott A. Neslin
22 The Metrics Sales Leaders Should Be Tracking
By Scott Edinger
24 To Understand Consumer Data, Think Like an
Anthropologist
By Susan Fournier and Bob Rietveld
26 How Is Big Data Transforming Your 80/20 Analytics?
By Michael Schrage
27 Use Your Sales Force’s Competitive Intelligence Wisely
By Joël Le Bon

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