popopop
questions (The answers from ppt) 1 week(Ch. 11-19) Product Life Cycles and Changes to the Marketing Mix Product Adopters (consumer types) Brand Equity Pyramid (Hierarchy) Branding Uniqueness of Services Marketing Evaluation of Services and RATER Customer contact or Service audit Service Marketing Mix Pricing Equation Forms of Competition Break Even Point Calculation Various approaches to pricing Mark-up and Margin Calculation Value-Add Functions of Channels Supply Chain Management Breadth-Depth of Retail Retail Positioning Promotional Mix (Mass and Customized) Push and Pull Promotions Sales Promotions (Consumer and Trade) Personal Selling and Sales Funnels Strategic Marketing Process & Goals Setting