Prof JIM only (MKT 100 quiz 2)

Question 1 A ____ is something that an organization does extremely well and may give a company an advantage over its competition.Answer  benchmark sustainable competitive advantage core competency strategic vision marketing opportunityQuestion 2 According to the Boston Consulting Group, marketers may classify their products as all of the following exceptAnswer  dogs. cash contributors. question marks. stars. cash cows.Question 3 The Boston Consulting Group’s matrix is based on theAnswer  idea that a firm’s market share and market attractiveness are the important factors for a marketing strategy. assumption that a firm’s actions have a profitable impact on marketing strategy. business position and market attractiveness of the firm. philosophy that a product’s market growth rate and its market share are important determinants of its marketing strategy. idea that a product’s market growth rate and market attractiveness determine the marketing strategy.Question 4 A competitive advantage that cannot be readily copied by the competition is referred to as a(n) ____ advantage.Answer  controllable sustainable noncopyable effective implementableQuestion 5 Customer relationship management is facilitated by gathering useful data fromAnswer  telephone interactions with customers. personal interactions with customers. online interactions with customers. all customer-contact points. all exchange transactions.Question 6 A marketing unit can be organized according to functions, products, regions, andAnswer  sales. target markets. competitive units. types of customers. product features.Question 7 ____ strategy determines the means for utilizing resources in the functional areas of marketing, production, finance, research and development, and human resources to achieve the organization’s goals.Answer  Corporate Business-unit Marketing Mission statement Marketing mixQuestion 8 An organization’s business goals should be derived from itsAnswer  mission statement. strategic plan. strategic business plan. marketing plan. marketing strategy.Question 9 An expected level of performance against which actual performance can be compared is aAnswer  standard performance. standard of excellence. step in sales analysis. performance standard. corrective standard.Question 10 Key factors in determining the best organizational structure for a marketing unit are theAnswer  preferences of top management. fiscal resources of the firm. number of employees. diversity of the firm’s products and the characteristics and needs of the people in the target market. skill levels of employees.Question 11 To monitor changes in the marketing environment effectively, marketers must engage inAnswer  environmental scanning and analysis. economic scanning self-regulatory analysis marketing research analysis information collectingQuestion 12 Consumerism is aAnswer  diverse group of individuals and organizations opposed to foreign producers that sell products in the United States that are much cheaper than those produced by U.S. manufacturers. social movement that is trying to encourage consumer satisfaction. social movement that is reorganizing the Council of Better Business Bureaus. diverse group of individuals and organizations attempting to protect the rights of consumers. social movement that provides consumers with means for expressing satisfaction and expressing their gratitude to producers.Question 13 The accumulation of past income, natural resources, and financial resources is known asAnswer  income. collected income. credit. wealth. savings.Question 14 In the near future, what subculture will become the second largest group in the United States?Answer  Whites African Americans Asians Hispanics Native AmericansQuestion 15 Which of the following actions is illegal?Answer  Political officials influencing how much a government agency purchases and from whom. Corporate contributions to candidates. Corporate contributions to elected officials. Political officials helping businesses secure foreign markets. Paying political officials not to enforce a particular law.Question 16 Marketing ethicsAnswer  refers to laws and regulations that govern marketing. refers to principles and standards that define acceptable conduct in marketing. maximizes an organization’s positive impact and minimizes its negative impact on society. is most important for advertising agencies. applies well-defined rules for appropriate marketing behavior.Question 17 Who are the primary recipients of the benefits of strategic philanthropy?Answer  Employees and investors Companies and society Primary stakeholders Managers and companies Society and communitiesQuestion 18 ____ competitors are the most significant to marketers because buyers see the different products of these firms as direct substitutes for each other.Answer  Oligopolic Total budget Generic Product BrandQuestion 19 Various stakeholders and ____ determine the acceptable standards of conduct involving ethics.Answer  the organizations’ ethical climate the federal government various self-regulating bodies governmental agencies the industry leaders’ ethicsQuestion 20 The 1990 Nutritional Labeling and Education Act directly prohibitsAnswer  exaggerated claims made by health and fitness products. putting the words “cholesterol-free” on any food package. putting nutritional information on most food products. exaggerated health claims on food packages. the use of any health claim on food packaging.

Calculate the price
Make an order in advance and get the best price
Pages (550 words)
*Price with a welcome 15% discount applied.
Pro tip: If you want to save more money and pay the lowest price, you need to set a more extended deadline.
We know how difficult it is to be a student these days. That's why our prices are one of the most affordable on the market, and there are no hidden fees.

Instead, we offer bonuses, discounts, and free services to make your experience outstanding.
How it works
Receive a 100% original paper that will pass Turnitin from a top essay writing service
step 1
Upload your instructions
Fill out the order form and provide paper details. You can even attach screenshots or add additional instructions later. If something is not clear or missing, the writer will contact you for clarification.
Pro service tips
How to get the most out of your experience with Homework Mules
One writer throughout the entire course
If you like the writer, you can hire them again. Just copy & paste their ID on the order form ("Preferred Writer's ID" field). This way, your vocabulary will be uniform, and the writer will be aware of your needs.
The same paper from different writers
You can order essay or any other work from two different writers to choose the best one or give another version to a friend. This can be done through the add-on "Same paper from another writer."
Copy of sources used by the writer
Our college essay writers work with ScienceDirect and other databases. They can send you articles or materials used in PDF or through screenshots. Just tick the "Copy of sources" field on the order form.
See why 20k+ students have chosen us as their sole writing assistance provider
Check out the latest reviews and opinions submitted by real customers worldwide and make an informed decision.
I requested a revision and it was returned in less than 24 hours. Great job!
Customer 452467, November 15th, 2020
Political science
Thank you!
Customer 452701, February 12th, 2023
Thank you so much, Reaserch writer. you are so helpfull. I appreciate all the hard works. See you.
Customer 452701, February 12th, 2023
Thank you. I will forward critique once I receive it.
Customer 452467, July 25th, 2020
Thank you for your help. I made a few minor adjustments to the paper but overall it was good.
Customer 452591, November 11th, 2021
Political science
I like the way it is organized, summarizes the main point, and compare the two articles. Thank you!
Customer 452701, February 12th, 2023
Thank you very much!! I should definitely pass my class now. I appreciate you!!
Customer 452591, June 18th, 2022
Business Studies
Great paper thanks!
Customer 452543, January 23rd, 2023
Thank you for your work
Customer 452551, October 22nd, 2021
Customer reviews in total
Current satisfaction rate
3 pages
Average paper length
Customers referred by a friend
15% OFF your first order
Use a coupon FIRST15 and enjoy expert help with any task at the most affordable price.
Claim my 15% OFF Order in Chat
Show more