Research paper for Southwest Airlines
Please use a separate paragraph for each item listed. Include all items; if it’s not applicable, for example, there are no legal issues, discuss it. Fully and properly cite all quotes and ideas per MLA format. Part 1—Company Discussion____ Intro: “Company is…” very brief overview of the history, size, number of employees, locations, products, etc.____ Mission. Quote AND discuss.____ Vision. Quote AND discuss.____ Values. Quote AND discuss.____ Current Business Strategy.____ Stakeholders. List them. Do not list individual shareholders.____ Financial overview: 3 years revenues, profits.____ Financial history: historical stock performance.____ Debt. Discuss if it’s an issue or not. ____ Patents—only if applicable.____ Legal issues—are they applicable or not? Do not list lawsuits.SWOT: (In narrative form)____ Strengths.____ Weaknesses.____ Opportunities.____ Threats.Part 2—Industry Discussion____ Intro: “Blank Company is in the ______ Industry.” Trends, up, down, predictions.____ Competitor 1: Intro & overview. Market share compared to your company. 3 years revenues and profits.____ Competitor 2, Market share compared to your company. 3 years revenues and profits.____ Competitor 3, Market share compared to your company. 3 years revenues and profits.Part 3—Environmental Discussion (you are not directly mentioning your company)____ PEST: Overview of outside factors affecting the industry.____ Political factors affecting Industry. ____ Economic factors affecting Industry. ____ Social factors affecting Industry. ____ Technological factors affecting Industry. Works Cited Page (Per MLA format), at least five sources, three of which must be from the Course Guide listed below:Business Source Premiere, Business Insights Global, LexisNexis, Edgar (10K), Investext, Passport, IbisWorld, Mintel, as well as any industry specific database found through the course guide.