Social Media Marketing due in 1hr

Question 1View completion of videos is greatest on which device?a.Desktop computer.b.Television.c.Gaming console.d.Smartphone.e.Tablet.3.34 points  Question 2In blogging, the suffix at the end of a URL address of the blog site indicates: a.The name of the blogger.b.The number of readers. c.The search engine key.d.The service hosting the blog.e.The topic of the blog.3.34 points  Question 3One benefit of focusing on delivering content to a core audience is that it can result in higher conversion rates.TrueFalse3.34 points  Question 4Most sharing of information online is done witha.Facebookb.Emailc.Instant messaged.Twittere.YouTube3.34 points  Question 5Brevity is important when creating videos becausea.Longer videos take longer to load.b.Most videos on sharing sites are short.c.Shorter videos are more popular.d.People have short attention spans.e.Research shows that 76% of viral videos are under two minutes.3.34 points  Question 6The primary difference between a podcast and a webinar isa.Podcasts require more preparation.b.Webinars are easier to optimize for search engines.c.A webinar is akin to an online radio show.d.A webinar is designed to be interactive.e.Podcasts generate higher return on investment.3.34 points  Question 7What should be considered when determining how long a podcast should be?a.Whether it will be audio or video.b.The proposed format and amount of content available.c.The number of questions anticipated on each recording.d.The amount of bandwidth available for podcast streaming.e.The amount of time available to prepare and record each podcast.3.34 points  Question 8The important breakthrough that made podcasting possible wasa.The invention of the MP3 player.b.The Apple iTunes store.c.The adoption of high speed broadband Internet.d.The development of RSS technology.e.The invention of the iPhone.3.34 points  Question 9Many professional or corporate blogs fail because they do not accomplish their objectives or are unclear on what those objectives should be. TrueFalse3.34 points  Question 10Word-of-Mouth Marketing may be only half as effective as traditional marketing. TrueFalse3.34 points  Question 11When producing a podcast, it is best to: a.Include as much detail as possible so that you have plenty of material.b.Choose a moderator with an interesting, quirky way of speaking.c.Avoid music, unless it is a popular song.d.Avoid editing too much.e.Create a complete script for the moderator.3.34 points  Question 12The fact that everyone is a publisher means: a.Anyone can become a publisher on the Web. b.There is content clutter.c.Strong coding knowledge is no longer necessary to create a websited.All of these are correct.e.Hiring a programmer to create a website is no longer necessary.3.34 points  Question 13What distinguishes a blog from other types of social media is:a.It is findable.b.It is viral.c.It is linkable.d.All of these are correct.e.None of these is correct.3.34 points  Question 14One reason that video creates a stronger connection with consumers isa.Because it tells a story.b.It creates community.c.People don’t like to read.d.That it is seen as a diversion or quick break.e.Because viewers are more vested in content when there is a human face attached.3.34 points  Question 15One way to make video sharing easier is to ensure each video has descriptive keywords, tags and a title.TrueFalse3.34 points  Question 16When developing a podcast, it is important to determine the length of the podcast before you identify the content.TrueFalse3.34 points  Question 17Mobile and time-shifted video are the trends marketers must accommodate. TrueFalse3.34 points  Question 18A primary benefit from blogging is to learn about the “tone” of the online community with regard to certain topics.TrueFalse3.34 points  Question 19Creating a video to demonstrate how to use the product is called: a.Engaging a wide variety of viewers. .b.Generating business leads. c.Appealing to large audiences.d.Building brand awareness.e.Showcasing the product.3.34 points  Question 20Creating a blog is almost always the hardest part of the process.TrueFalse3.34 points  Question 21When creating a content strategy, the use of metrics helps the marketer understand who is reading the content and when.TrueFalse3.34 points  Question 22What was the main challenge facing the creators of the Old Spice Guy video?a.Promoting the videos on other social channels while still reaching YouTube influencers.b.Illustrating that the Old Spice brand was not old and out of date.c.Convincing men to buy Old Spice.d.Creating the video content quickly enough for the social media responses to appear timely.e.Positioning the body wash as masculine while marketing to women.3.34 points  Question 23Online video can act like an infomercial by showcasing a product’s features and benefits.TrueFalse3.34 points  Question 24The medium on which people spend most time viewing is: a.Television.b.Smartphone.c.Tablet.d.Desktop computer.e.Smartphone and tablet combined.3.34 points  Question 25One of the challenges with using podcasts in a marketing plan isa.Learning how to use the podcasting equipment.b.The commitment required to creating the podcast content.c.Identifying content that appeals to your personas.d.Finding a way for the podcast to reach the target audience.e.Understanding how to optimize podcast tags in search engines.3.34 points  Question 26Regarding smartphone use, which of the following is false? a.Some shoppers prefer to use smartphones for information rather than ask a store employee.b.The smartphone viewing completion rate of videos was 10%.c.Consumers are more likely to purchase a product if they see the ad on tv instead of their smartphones. d.Shoppers use smartphones for information while shopping..e.U.S. consumers who view branded video content on smartphones are more likely to feel personally connected to ads than those who watch on a desktop or tv. 3.34 points  Question 27Which of the following is not a best practice for video marketing? a.Optimize your videos to be found in search.b.Design and produce videos for the platforms on which they are to appear.c.Make a creative sales video. d.Design and produce videos for mobile.e.Post your videos on multiple platforms.3.34 points  Question 28Using real people in actual locations when creating a video is an example ofa.Professionalismb.Being entertainingc.Authenticityd.Human dramae.Intimacy3.34 points  Question 29According to the text, why is it important to choose an articulate host or moderator for a podcast?a.It requires less editing.b.Recorded audio can amplify speaking quirks.c.It helps ensure the podcast will be shared with others.d.People will be more likely to listen all the way through.e.It makes your brand appear more professional.3.34 points  Question 30An increasing amount of time is spent viewing videos.TrueFalse3.34 points  Click Save and Submit to save and submit. 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